After many years of helping other brand and launch products and events, I decided to put my skillset to use for myself and launch my brand, Elle Johnson Co. At Elle Johnson Co, we believe that skincare should be; nurturing to the skin, easy to use, smell delicious, and feel incredible.
For many years, I search for the ideal regimen that didn't involve 10+ steps to achieve healthy, glowing skin and when I couldn't find it, I decided to launch my own. But not just any skincare brand, I wanted a brand that carried the look and feel of a department store brand; one that you would feel proud to display on your vanity.
Equipped with a skillset and knack for design, I began developing the key components to the brand; product, packaging, and positioning.
PRODUCT
Botanical based meaning they are natural ingredients derived from plants that are beneficial to the skin and are non-allergenic.
PACKAGING
Upscale and luxe, but clear in design to show off the contents.
POSITIONING
Aligning my brand with key events and concepts that shared my brand values and carried an appreciation for luxury presentation.
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